Reuben Ferguson Coaching

Train Smart. Eat Right. Get Results.

No fads. No fluff.

Just evidence-based coaching designed to help you build muscle, lose fat, and actually stick with it - without giving up your lifestyle.

7 Day Free Trial

Everything you need to reach your goals

✅ This coaching program is for you if:

• You want to get leaner, stronger, and healthier — without obsession

• You’ve tried doing it alone and keep spinning your wheels

• You’re busy (kids, work, life) and need a smart, time-efficient plan

• You’re ready to stop guessing and start making real progress

This is real coaching — built around science, consistency, and clear results. No hype. No sugar-coating.

What you get with online coaching

Personalised training programs

Custom-built for your abilities, schedule, equipment and goals.

Whether it's muscle gain, fat loss, athletic performance or health and longevity.

Options for Hypertrophy, CrossFit or Strength & Conditioning. Updated as you progress.

Custom Nutrition Strategy

No rigid dieting or cutting out food groups, just practical, sustainable guidance.

Choose from simple portion targets, meal plans or full macro tracking.

Includes 100s of high-protein recipes, auto shopping lists & meal prep tools.

Access to the RF Coaching App

Your central hub for your journey to self embetterment.

All-in-one platform: workouts, metrics, photos, habits, nutrition tools, and more.

Includes an ever growing resource library, on-demand workouts, and performance tracking.

Support & Accountability

Weekly check-ins and plan adjustments based on your progress.

Ongoing message support from me (answers usually within 24 hours or less).

Stay focused, stay progressing, with coaching that adapts to you.

Meet your coach

Hey, I’m Reuben.

I’m a coach, a dad, and a realist. I help busy people like you optimise training and nutrition to build a body you’re proud of - without obsessing over food or living in the gym.

I’ve spent the better part of the last decade personal training, coaching CrossFit, guiding nutrition clients, while constantly testing, researching, and sifting through the noise to find the most effective and efficient, science backed strategies to get results.

Affordable pricing plans

Weekly

$39

Full access to my dedicated coaching app & resource library.
Personalised training program designed specifically for your needs, abilities and equipment.
Nutrition coaching options from basic guidance to full meal plans or macro tracking.
Daily task and habit tracking around things like sleep, hydration, step count and more...
Progress monitoring to make sure you're tracking towards your goals.
Round the clock support and questions answered via the in-app messenger.
Ongoing guidance, accountability and adjustments to your plan.
Integration with Apple Health / Google Fit, MyFitnessPal, Cronometer, Fitbit, Oura and more.
7 day free trial. Cancel within the trial period and you won't be charged. If you decide to continue you can opt out anytime.

Select Plan

Monthly

$149

Full access to my dedicated coaching app & resource library.
Personalised training program designed specifically for your needs, abilities and equipment.
Nutrition coaching options from basic guidance to full meal plans or macro tracking.
Daily task and habit tracking around things like sleep, hydration, step count and more...
Progressmonitoring to make sure you're tracking towards your goals.
Round the clock support and questions answered via the in-app messenger.
Ongoing guidance, accountability and adjustments to your plan.
Integration with Apple Health / Google Fit, MyFitnessPal, Cronometer, Fitbit, Oura and more.
7 day free trial. Cancel within the trial period and you won't be charged. If you decide to continue you can opt out anytime.
Save 10% with monthly billing

Select Plan